Marketing memo SEO landing pages — strategy & mock
The play · 6–12 month horizon

Own the search results for every compound in your category — quietly.

Right now, "retatrutide dosing schedule" lands users on Reddit threads and sketchy vendor blogs. Nobody owns this real estate because medical-content quality gates keep most sites out. Epti can — by publishing 50+ deep, well-cited compound guides that live at the bottom of the site, not the top.

These are not in your top nav. They live at eptiapp.com/compounds/<name>, linked from the footer and the sitemap. 90% of their traffic comes directly from Google — visitors land deep, read, convert to the waitlist, and never see the homepage first. That's the point.

50+
Compound pages
at full coverage
5–20k
Free monthly visits
by year 2
~$0
Marginal CAC
per signup
Information architecture eptiapp.com
/eptiapp.com/homepage
├─/features
├─/pricing
├─/about
└─/compoundshub
├─/retatrutide22k/mo
├─/tirzepatide90k/mo
├─/semaglutide180k/mo
├─/bpc-15740k/mo
├─/tb-50012k/mo
├─/ipamorelin18k/mo
├─/cjc-129511k/mo
└─… 43 more
Footer-linked, sitemap-listed, internally cross-linked.
Traffic numbers are current US monthly search volume for the head term alone.
What the win looks like

Google's #1 result for a high-intent query — for free, forever.

Someone Googles their compound at 11pm with a real question. The current top result is a 3-year-old Reddit thread. The new top result is a calmly-authoritative Epti page that answers them and ends with "track this protocol with us."

e eptiapp.com › compounds › retatrutide

Retatrutide: half-life, dosing, stacks & side effects — Epti

Updated May 12, 2026 — Triple-agonist GLP-1/GIP/glucagon peptide. Median half-life ~6 days; weekly subq dose. Phase II shows ~24% weight loss at 48 weeks. Common stacks, side effects, and what the data says.

How we actually drive traffic to them.

Six tactics · in priority order
01 — On-page

One head term + 20 long-tails per page.

Each page targets retatrutide (head, 22k/mo) plus 20 long-tails — "retatrutide vs tirzepatide," "retatrutide half life," "retatrutide injection site." Long-tails are easier to rank for and convert better.

Target: page-1 rank in 6mo for long-tails, 9–12mo for head term.
02 — E-E-A-T signals

Look like a medical site Google can trust.

Cite primary research (PubMed IDs), show "Last updated" + "Reviewed by" with a real clinician's name, add a visible medical disclaimer. Google's medical-content bar (YMYL) is the whole reason Reddit currently ranks — beat them on signal density.

Sources: ClinicalTrials.gov, PubMed, NEJM. No citing vendor blogs.
03 — Schema markup

Steal the "People also ask" boxes.

Add FAQPage, MedicalEntity, and Article JSON-LD schema. This is what gets you the expandable FAQ accordion that takes 60% of mobile viewport.

Effort: ~2 hours total. Lift: 20–40% CTR on ranked pages.
04 — Internal linking

Cross-link every page to 5–8 related.

Tirzepatide page links to semaglutide, retatrutide, GLP-1 overview, etc. Domain authority compounds across the cluster — one ranking page lifts the whole library. This is why a /compounds/ hub matters.

Pattern: "Related compounds" rail + inline contextual links.
05 — Backlink seeding

Be the genuinely-helpful answer in Reddit threads.

Find r/Peptides, r/Tirzepatide, r/Semaglutidefreaks threads asking the exact questions you've answered. Drop a real, useful reply that happens to cite your page. Not spam — actually helpful. 10–20 of these per compound, drip-fed over a year.

Rule: answer must be valuable even without the link.
06 — Freshness cadence

Refresh every page quarterly.

Google heavily rewards freshness on medical topics. Touch the "Updated" date, add one new study citation, tweak the dosing notes when consensus shifts. Compounds with active phase-II/III trials get monthly micro-updates.

Workflow: 4 hrs/quarter per page = one editor 2 days/week.
Switch to Library or One page above to see what the actual pages look like. Scroll keeps working — they're stacked below.
eptiapp.com /compounds
HomeCompound library
A resource — not a recommendation

The compound library.

Plain-spoken, well-cited guides to the peptides and small molecules people in our community actually use. Half-lives, typical protocols, common stacks, what the data says — and what it doesn't. Reviewed quarterly by a licensed clinician. Not medical advice.

57Compounds
412Citations
QuarterlyReview cadence
Last updatedMay 12, 2026
eptiapp.com /compounds/retatrutide
Home Compounds Retatrutide
10 min read · Reviewed quarterly
GLP-1 / GIP / glucagon triple-agonist

Retatrutide.

A triple-receptor agonist showing ~24% weight loss at 48 weeks — and the next big shift in metabolic peptides.

Reviewer
Medically reviewed by Dr. Anika Rao, MD · Endocrinology
Last updated May 12, 2026 · Next review Aug 2026

What is retatrutide?

Retatrutide (also called LY3437943) is a once-weekly injectable peptide developed by Eli Lilly that activates three different metabolic receptors simultaneously: GLP-1, GIP, and glucagon.[1] Where tirzepatide hits two of those, retatrutide hits all three — and the glucagon arm is what appears to drive the larger weight-loss numbers in trials.[2]

It's currently in phase-III trials for obesity and type-2 diabetes. It is not FDA-approved. Anyone using it today is either enrolled in a trial or is acquiring it through grey-market channels — which carries real legal, purity, and dosing risks we cover in the side effects section.

How it works.

The three receptors retatrutide hits each do something different:

  • GLP-1 agonism slows gastric emptying, reduces appetite centrally, and improves glycemic control — the same mechanism behind semaglutide.
  • GIP agonism appears to potentiate the GLP-1 effect and may improve how fat tissue handles nutrient overflow — this is tirzepatide's edge.
  • Glucagon agonism increases resting energy expenditure (you burn more at rest) and drives hepatic fat reduction. This is retatrutide's unique addition, and the leading hypothesis for why phase-II loss numbers exceeded tirzepatide's.[3]

The combined effect: reduced intake plus increased burn. Most weight-loss peptides only do the first.

Dosing protocol.

Trial protocols start at 2 mg/week and titrate up every 4 weeks. The titration ramp is the key to tolerating GI side effects — skipping steps reliably triggers severe nausea.

WeekDoseFrequencyNotes
1–42 mgWeekly subqStarter dose — assess tolerance.
5–84 mgWeekly subqFirst real appetite suppression.
9–128 mgWeekly subqCommon GI symptom peak.
13+12 mgWeekly subqTrial maintenance dose for weight-loss arm.

Injection site rotation

Abdomen, outer thigh, posterior upper arm. Rotate weekly to prevent injection-site lipohypertrophy. Most users find abdominal injections sting less due to less subq fascia density.

Track your protocol

Epti turns this table into your actual schedule.

Log doses, track titration weeks, get reminders before site-rotation day — and overlay it on your training and bloodwork.

Join waitlist →

Common stacks.

Retatrutide is rarely run alone in community protocols — the weight-loss arm is usually paired with either a recovery peptide (to protect connective tissue during a deficit) or a GH-axis support to preserve lean mass.

Recomp · 16-week

Retatrutide + BPC-157

Retatrutide 4–8 mg/wk BPC-157 250 mcg/day

The most common community protocol. BPC-157 covers connective-tissue stress from rapid loss; appetite suppression keeps the deficit hands-off.

Lean-preservation · 24-week

Retatrutide + Ipamorelin / CJC-1295

Retatrutide 4 mg/wk Ipamorelin 200 mcg PM CJC-1295 100 mcg PM

For users with significant training history. GH-axis support is the leading hypothesis for retaining lean mass during fast weight loss. Data is sparse — proceed conservatively.

Side effects.

Phase-II data — and community reports — group retatrutide's side-effect profile cleanly into three tiers. The GI tier is by far the most common reason users discontinue.

Most common
GI symptoms

Nausea, constipation, diarrhea, early satiety. Peaks 24–48h post-injection. Worst during titration jumps.

~60% at therapeutic dose
Notable
Heart-rate elevation

Resting HR commonly rises 4–8 bpm. Worth tracking — and worth pausing the titration if HR exceeds your baseline by >15.

~30% at therapeutic dose
Less common
Lean-mass loss

Rapid loss without resistance training drives lean-mass loss, same as any deep deficit. Lift, eat protein.

~20% of total mass loss in sedentary users

What's not in the data yet: retatrutide is <5 years old in humans. Long-term safety beyond 88 weeks is unknown. Treat anyone claiming certainty here with deep skepticism.

What the data says.

The headline result is from Jastreboff et al. (NEJM 2023): a phase-II trial of 338 adults with obesity, randomized across four doses and placebo, over 48 weeks.[1] Key numbers:

  • At the 12 mg/week dose, mean weight loss was 24.2% vs. 2.1% on placebo.
  • ~50% of the 12 mg arm lost ≥25% of body weight.
  • Dropout for adverse events was 6–13% across active arms.
  • Blood pressure and lipid panels improved across all doses — likely independent of loss.

Phase-III TRIUMPH trials are ongoing; topline expected late 2026. Until then, real-world data is anecdotal and selection-biased — keep that frame.

Frequently asked.

Is retatrutide better than tirzepatide?

Phase-II numbers are higher — ~24% vs. ~22% loss at comparable timepoints. But tirzepatide has years of post-market safety data; retatrutide does not. "Better on paper" is not the same as "the right choice for you."

What's the half-life of retatrutide?

Approximately 6 days, supporting once-weekly dosing. Steady-state is reached around week 4–5 of any given dose.

Can I inject retatrutide twice a week instead?

Some users do, splitting the weekly dose into two half-doses 3–4 days apart, citing flatter side-effect curves. The trial protocol is weekly; there is no evidence this changes efficacy meaningfully.

Will I lose muscle on retatrutide?

If you don't lift and don't eat enough protein — yes, the same as any deep caloric deficit. Resistance training plus 1.6–2.2 g/kg protein preserves the vast majority of lean mass in trial subgroups.

Is retatrutide legal?

It is not FDA-approved, not scheduled, and not a controlled substance — but it is also not legally available for sale as a human therapeutic. Possession laws and sport/league anti-doping rules vary. This is not legal advice.

References.

  1. Jastreboff A.M. et al. (2023). Triple-Hormone-Receptor Agonist Retatrutide for Obesity — A Phase 2 Trial. N Engl J Med. PMID: 37364103
  2. Rosenstock J. et al. (2023). Retatrutide in Type 2 Diabetes: Phase 2 Randomized Trial. Lancet. PMID: 37364104
  3. Coskun T. et al. (2022). LY3437943: A novel GIP, GLP-1 and glucagon receptor agonist. Cell Metab. PMID: 35508109
  4. ClinicalTrials.gov NCT05882045 — TRIUMPH-1 phase-III study.
  5. Lilly investor materials, Q4 2025.

Track your protocol.

Epti is the first training app built around your peptide protocol — workouts, dosing, and bloodwork that actually talk to each other.